Junior Tennis Initiative
A global coordinated pathway that gets more kids competing, more coaches delivering, and more venues buzzing — powered by Tie Break Tens' fast, fan-friendly format.
What is the JTI?
The Junior Tennis Initiative (JTI) is the International Tennis Federation’s national development programme for players aged 14 and under. In partnership with TB10, it grows participation, builds coaching capacity and creates clear, exciting pathways into performance tennis.
Rackets in hands: grow the number of children taking part in Tennis10s activity.
Access to the game: increase Tennis10s competitions and entries.
Places to play: expand the number of venues running regular sessions.
More playmakers: train and certify more deliverers (coaches, educators, organisers).
Pathway for the future: transition more players from JTI to national, regional and international performance pathways.
Why TB10?
Tie Break Tens is tennis at top speed: matches decided by tie‑breaks only. For juniors, that means short, frequent, meaningful points — more starts, more finishes, more confidence.
How it works — the Mix+Match model
JTI competitions emphasise team‑based play at the Tennis10s Red, Orange and Green stages. Events combine ages and genders, maximise match volume, and use TB10 tie‑break scoring for every match.
Scoring
All matches use Tie Break Tens scoring to ensure fast, exciting play and consistent scheduling.
What TB10 provides
- Format expertise and guidance on adopting TB10 scoring across JTI team events.
- Event design support: toolkits, schedules, templates and brand guidance.
- Promotion and storytelling to elevate junior role models and national success stories.
What ITF Members commit to
- Run Mix+Match team competitions using the TB10 scoring model.
- Use the JTI online platform to monitor & measure participation.
- Ensure deliverers complete the required ITF Academy online modules.
- Keep the programme active across regions throughout the season.
Get involved
Ready to pilot Mix+Match in your nation? Tell us about your current JTI footprint and we’ll share the starter kit.
How to Host
Step 1: Get in Touch - Get involved by sharing your information with us to start planning your next TB10 event.
Step 2: Follow TB10 Guidance - Align operations and branding with TB10 event manuals and toolkits.
Step 3: Secure and prepare your venue - Obtain permissions/licences and meet health, safety and crowd‑management requirements.
Step 4: Collaborate - The TB10 Team helps to ensure compliance with all Event T&C’s.
Step 5: Insure the event - Allow for public‑liability insurance covering players, staff and spectators whilst meeting health&safety and crowd‑management requirements.
Step 6: Safeguard under‑18s - Apply safeguarding policies equivalent to ITF standards for any event with minors.
Data is tracked through the JTI online reporting platform.
FAQ
Bring TB10 energy to your JTI
Launch a pilot this season and scale nationally with TB10 toolkits and support.
